Infuse Brand Creation

TCU Idea Factory.jpg
The Mint Foundation Logo.jpg
DWC Films Logo.jpg

TCU Idea Factory - Cedric James

The TCU Idea Factory is a unit of the College of Science & Engineering dedicated to supporting the entrepreneurial spirit of TCU students, staff and faculty by providing an environment and resources where an idea can be advanced to a prototype, and potentially, beyond.

In 1997 Mr. James’s relationship with TCU began as a student in the Neeley School of Business. He left TCU to pursue a career in the National Football League and other business endeavors. Mr. James returned to TCU in 2011 to further his education and help build the TCU Idea Factory, being instrumental in the success of Dance of the Continents.

Mr. James is a very influential public speaker and has impacted thousands of K-12 students since rejoining TCU through his lectures and workshops. Approximately 1000 teachers have adopted IdeaFactory tools. He continues to work closely with hundreds of student actors who take roles in productions of Dance of the Continents.


The Mint Foundation

Vision: To mentor, inspire, nurture, and train undeserved families and at-risk youth in southern Dallas County by providing basic needs, educational services and resources so they can gain self-wealth, financial independence and become self-sufficient improving their quality of life and life within the community. 

Partners include:

  • North Texas Food Bank
  • Walmart
  • Kroger
  • Mosley Music Group
  • Panera Bread
  • Chartwells

Dream. Work. Conquer Films - Jeff Adair

Music Video Director/Filmmaker, Cinematographer, Editor, and the Owner/Operator of film production company Dream.Work.Conquer.Films- based in Dallas, TX. He started & built DWC Films in 2008 specializing in Music Videos, Short Films, and Commercials. 

Commercial work includes:

  • NYS Collection Eyewear
  • Regalia Silver Vodka
  • Crucifix MMA Gear
  • OG XO French Brandy
  • Michael Crabtree (Oakland Raiders)