Russell Lopez
@rlopez_icgProducer, artist developer, and systems builder. Lopez has produced and managed independent artists, built artist-development roadmaps, and worked alongside a multi-platinum, Grammy-winning producer.
Getting attention is only step one. Answer 8 simple questions to learn how to get the right people, keep them connected, and grow what is already working.
Infuse is built by producers—not spectators. We have made records, developed artists, run studios and live experiences, and turned music knowledge into systems trusted by schools and community partners.
Producer, artist developer, and systems builder. Lopez has produced and managed independent artists, built artist-development roadmaps, and worked alongside a multi-platinum, Grammy-winning producer.
Producer and creative director whose work runs from records and studio sessions to artist development and live production, with industry credits connected to Sony and MTV Films.
Through Let The Beat Build, the founders' music systems have powered 2,799+ sessions, 5,706+ learning hours, and work with 30+ community partners.
Lopez and Brian Keith first connected as producers in 2006. Since then, the work has moved from records and artist development into producer events, creative systems, youth programs, and music technology.
That experience is why the Infuse review starts with honesty: finish the right foundation, understand the business, own the fan relationship, and spend in the right order.
Let The Beat Build has delivered music and creative-technology experiences across schools, city programs, cultural spaces, and community organizations—not just talked about what music can do.
LTBB was named Dallas City of Learning's 2023 Partner of the Year. Its wider partner network includes Dallas ISD, Fort Worth ISD, Lancaster ISD, Big Thought, Dallas After School, and the City of Dallas Office of Arts and Culture.
Let The Beat Build proves our ability to turn music knowledge into repeatable programs and technology. Infuse applies that same discipline to artists, managers, and labels.
LTBB's community impact is separate from Infuse client work. It demonstrates execution experience, not a promise of artist results. Marks below reflect verified experience across the wider creative network or separate LTBB partner relationships; they do not all represent direct Infuse clients or endorsements.
Creative experience + LTBB community relationships
Do not choose what you hope to do later. Choose what is already true today. After the last question, we will ask for your contact information before showing your plan.
Why this matters:
Enter your information to see your plan. We will save it with your answers so we understand your situation if you ask for help.
A viral clip, good photo, or paid post may get eyes for a moment. The real question is what happens after people notice you.
We help with the plan, the music, and the tools behind your career. Your answers help us see what you need now and what can wait.
An EPK means electronic press kit. Think of it as one clean link that shows who you are, lets people hear and watch you, gives booking or press what they need, and lets real fans stay connected.
Followers, likes, views, and streams live inside somebody else’s platform. The app decides who sees you, and it can change the rules, limit your reach, or remove the account.
Fans choose to give you their name and email through your website. That information stays in your own list, so you can contact them directly while respecting consent, privacy, and unsubscribe requests.
Turn big ideas into a clear plan you can actually finish with the time and money you have.
What we can hand youStart with a one-page artist website/EPK that collects fan names and emails. Social links can still be included, but they are exits—not the system that stores your fan relationships.
What we can buildBuild music around your voice, style, and project. Music created by Infuse is original—not recycled from another artist.
What we can createSome songs need more studio time and extra musicians. We price that work separately after we understand the song.
What the session can includeWe price work based on what you actually need. This check does not judge your talent, and you do not have to hire Infuse after taking it.
You do not need to buy everything. Your review should point to one first move. Payment plans may be available case by case after we review the scope; outside costs such as domains, software, ads, studios, travel, and musicians are separate.
For artists with too many ideas, unclear priorities, or a budget that needs a smarter order.
One mobile-friendly link for bookers, press, collaborators, and people who need to understand you quickly.
The EPK plus a permission-based fan list so attention does not disappear inside social platforms.
For a finished song that needs a real plan, complete files, fan capture, content dates, and follow-up.
A 90-day build for artists already moving who need capture, follow-up, measurement, and a system the team can use.
Review up to five artists so money goes to the artist and problem that are truly ready for it.
A written license and the correct files come before promotion.
These packages combine producer time, studio work, and final deliverables. Every price shown is a starting price for one song. Multi-song projects are scoped and quoted case by case.
All prices are beta launch prices and do not guarantee streams, income, signing, placement, press, or audience growth. Music licenses define files, commercial use, credits, ownership, and publishing in writing. Premium work requires a scoped agreement and deposit. Payment plans are considered case by case and are not guaranteed.
Follow the 30-day steps from your results. Start with what you already have before buying more.
Go to my planWe can look at your answers with you, help you choose the first move, and tell you what can wait.
Coming soonWe can help with your plan, website, fan list, tools, release setup, original music, or production.
Coming soon